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Mercado Hidalgo

About Us

Welcome to Mercado Hidalgo, a family-centered Mexican grocery store proudly serving Middleton and the greater Madison area since 2024. What began as a dream to bring the vibrant flavors of Mexico to our community quickly grew into a place where culture, tradition, and fresh ingredients all come together under one roof.

From the moment you walk through our doors, you’ll find shelves filled with authentic Mexican products—traditional spices, fresh produce, beloved snacks, and popular brands straight from home. We carefully choose each item to ensure the highest quality at prices that remain affordable for every family.

But Mercado Hidalgo is more than a grocery store. It’s a gathering place. A place where customers become friends, recipes are shared, and everyone is welcomed with a smile. Our team is always here to help you find exactly what you need—whether you’re preparing a treasured family dish or discovering something new.

We’re committed to preserving the rich flavors and traditions of Mexico and sharing them with our neighbors here in Middleton. Visit us today and experience the warmth, authenticity, and sabor of Mercado Hidalgo—your home for all things Mexican.

Areas Served

What We Offer

Our Specialties include:

Mercado Hidalgo is known for bringing the authentic flavors of Mexico to the community, offering specialty products that you won’t find in big chain stores. From fresh produce and traditional spices to hard-to-find ingredients, homemade essentials, and favorite Mexican snacks and beverages, every aisle is filled with the taste of home. Customers love their warm, welcoming atmosphere and the convenience of in-store services like international and domestic money wires, as well as easy grocery order pick-ups. Whether you’re shopping for everyday ingredients or preparing a special family recipe, Mercado Hidalgo specializes in delivering quality, authenticity, and friendly service every time you visit.

Our Services include:

Mexican Grocery Store: Mercado Hidalgo is your neighborhood Mexican grocery store, offering authentic ingredients, fresh produce, specialty products, and familiar flavors from home. From pantry staples and traditional snacks to spices, beverages, and homemade essentials, we bring the taste of Mexico to your table. Our store is built around community, convenience, and the warm, welcoming service you’d expect from a family-focused market.
Money Wire Services: Along with providing authentic groceries, Mercado Hidalgo also makes it easy to stay connected with loved ones near and far. We offer international and domestic money transfers, along with fast and secure pick-up services, all in one convenient location. Whether you’re sending support back home or transferring funds across the U.S., our team ensures the process is simple, safe, and stress-free.
International Money Transfers: Send money to family and friends around the world quickly and reliably. We partner with trusted networks to ensure your transfers arrive safely and without hassle.
Domestic Money Transfers: Need to send money within the United States? We provide fast, dependable service so your recipient can receive funds as soon as they need them.
Grocery Order Pick-Ups: For added convenience, Mercado Hidalgo offers easy grocery order pick-ups. Place your order in advance, then stop by at your scheduled time and we’ll have everything ready for you. It’s the perfect option for busy customers who want authentic Mexican groceries without the wait.

Our Products include:

Tamales
Mexican Breads
Mexican Sodas
Household Items
Piñata
Canned Goods
Frozen Foods
Clothing
Salsas
Juices
Mexican Candy
Spices
Vegetables
Chips
Cereals
Pastas

Testimonials

On 2/10/2026 Sandra Castanon had this to say:
They make the best Tamales ever! Lots of flavor and meat filling.

On 2/9/2026 Sandra Castanon had this to say:
They make the best Tamales ever! Lots of flavor and meat filling.

On 9/20/2025 Manuela Trejo Galan had this to say:
(Translated by Google) The best carnitas and barbacoa!!!!! (Original) Las mejores carnitas y barbacoa!!!!!

On 8/27/2025 Angeles Adriel had this to say:
(Translated by Google) A very clean, spacious place with very fresh fruits and vegetables, very good prices, and good service. (Original) Un lugar muy limpio muy espacioso frutas y verduras muy frescas sus precios muy buenos y un buen servicio

On 7/11/2025 Michael Revello had this to say:
This place has great homemade chorizo and tamales. Also awesome selection of Mexican pastries. Very nice workers too.

Contact Us

Mercado Hidalgo
2409 Allen Blvd Middleton, WI 53562
Phone: (608) 821-0105
Email: Zuniga.alcibar.76@gmail.com

Where To Find Us

Payment Types Accepted

American Express, Personal Checks, Debit Cards, Discover, MasterCard, Visa

Our Hours

Monday: 9:00 AM - 9:00 PM
Tuesday: 9:00 AM - 9:00 PM
Wednesday: 9:00 AM - 9:00 PM
Thursday: 9:00 AM - 9:00 PM
Friday: 9:00 AM - 9:00 PM
Saturday: 9:00 AM - 9:00 PM
Sunday: 9:00 AM - 5:00 PM

FAQ

What is Mercado Hidalgo?

Mercado Hidalgo is a Mexican grocery store located at 2409 Allen Blvd, Middleton, WI 53562. We’ve been serving the Madison area since 2024, and we specialize in authentic Mexican grocery items including traditional spices, fresh produce, and popular Mexican brands.

What kind of products can I find in the store?

We offer a wide variety of authentic Mexican food products including tamales, Mexican breads (pan dulce), Mexican sodas, canned goods, frozen foods, salsas, juices, Mexican candy, and household items.

Do you have fresh produce and bakery items?

Yes! We carry fresh produce and a selection of bakery items including pan dulce (sweet Mexican breads). We aim to stock fresh, quality items each day.

Can I find prepared foods like tamales or other ready-to-eat items?

Yes — Mercado Hidalgo offers prepared items such as tamales and other Mexican breads as part of our product mix.

Do you offer frozen foods and imported specialty goods?

Absolutely. We have a variety of frozen foods, canned goods, and Mexican-brand specialty items to help you cook authentic meals.